Decloak key advertising analytics
Make informed ad buying decisions with Decloak, comprehensive advertising metrics that are available nowhere else.
200+ key signals
Decloak attributes like undeclared refreshes, ads rendered off-page, cyclical ad experiences, and hundreds more signals.
Lower wasted ad spend, both short term and long term
When you Decloak sites to stop wasting ad spend on ad fraud, you're not just saving money today. Every dollar you don't give them today chokes them off from snowballing their arbitrage tomorrow. Their sites exist for no reason other than to siphon your ad spend through arbitrage.
Blocking low quality sites in your campaigns is more important than ever, as pressure from generative AI has publishers panicking for any way to acquire traffic and squeeze out more ad revenue. Far too many have resorted to generating AI slop and arbitraging traffic with it.
Full Transparency, Full Control
Aside the watch lists, blacklists, and whitelists that you can generate and customize, we don't just label a site as MFA or not. We provide the raw signal data, so you can decide what risk levels and ad practices you're comfortable with.
Our pricing model maximizes transparency as it removes any incentive for us to misrepresent traffic as being worthy of your brands. You may even qualify for granular data access to audit results.
Why choose us?
Normally, we don't condone hate. But ad fraud? Yes, we hate ad fraud.
Signals Collected
Sites Monitored
Impressions Trafficked